Litigation - WI Law Firm Purchases Search Results for Another Firm's Name
A suit filed last week by Habush Habush & Rottier alleges that the firm of Cannon & Dunphy effectively hijacked the names and reputation of Habush attorneys by purchasing the keywords "Habush" and "Rottier" for its Internet search results.
From the Wisconsin Law Journal:
Until a day after the suit was filed, anyone who typed in the names Habush or Rottier on the popular search engine Google would see the home site for Cannon & Dunphy appear first.
According to the Associated Press, Cannon has acknowledged paying for the keywords but denied any wrongdoing, saying it was following a legal business strategy....In the suit, Habush claims that Cannon violated the Wisconsin privacy law - Wis. Stat. 995.50(2)(b) - which states that someone's name or likeness cannot be used for advertising purposes without written consent from the individual.
Kudos to the Wisconsin State Law Library on their 
