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Over Twenty Percent of Execs Read Blogs Weekly

From Kevin O'Keefe's Real Lawyers Have Blogs:


21% of senior executives reports are reading business-related blogs at least once a week. This per a 2006 State of Corporate Blogging Survey, conducted by Harris Interactive and commissioned by Makovsky + Company, one of the largest global independent public relations firms in the U.S. Here's a pdf file of the report.

Strange thing is Kenneth D. Makovsky blogs the finding's as demonstrating that corporate executives are slow to adopt to corporate blogs. I look at the world as a glass half full, not half happy.

21% of corporate exec's reading blogs is a big deal. And it's unlikely they're reading teenage diary blogs. The execs are obviously finding valuable information and insight not available elsewhere. The execs are reading blogs to stay ahead of their competition because of the timely info in blogs.

I agree with Kevin on this. It's significant that corporate execs are beginning to see the value of blogs. I suspect that this number will grow.