Is Your Firm Thinking of Starting a Blog? Read This First
------------ Update 7/6/05: Thanks to Dale for his nice words about WisBlawg in an update to the article.
Properly developed blogs can be very effective. Unfortunately, the majority of law firm blogs are not properly planned and the result is often a significant waste of time, money and credibility. How can you determine whether you should develop a blog for your firm? We recommend taking these three important steps:
- Define your goals;
- Assess your ability to invest the necessary time;
- Consider other options.