Are Law Firm Blogs Worth the Time & Effort?
TechnoLawyer Blog has posted Joe Hartley's controversial piece, A Contrarian View of Legal Blogs, in which he warns firms not to jump to quickly on the blog bandwagon.
Synopsis from TechnoLawyer:
Legal blogs have become the latest rage, but are they worth all the time and effort? In this article, Joe Hartley explores the role of blogs in a law firm's business plan -especially as compared to a traditional Web site. The results of his investigation, which consisted of a review of dozens of blogs and interviews with several legal bloggers, may surprise you.